Becky, leader of The Deutschmann Team, sells high-end real estate and wanted a brand that would elevate her team’s presence across all marketing channels and set her apart as an industry leader in her city.
The inspiration for her brand came by working through the Brand Workbook together and establishing her ideal clients, her long-term vision and business goals, and her personal style. Using fashion icons such as Gucci and Dior for inspiration, I created a feminine and classy color palette of black, greys and white with touches of rose gold and blush pink. Using high-contrast typography, such as bold serifs and scripts gives a luxurious, timeless magazine-quality to the brand, while keeping it approachable.
We are working with The Deutschmann Team monthly on social media posts and marketing materials to ensure and elevated and consistent brand across all platforms.