Anna, owner of Magnolia Belle Floral, is a successful and highly sought-after florist in Kentucky, IL. When she approached me about creating a brand for her business, she was also in the process of a name change. While working through the brand workbook together, and later chatting by phone, we were able to gain clarity and focus for where her business is currently and where it is going. We established the clients she wants to work with most, and even what name and brand would best help her reach her goals.
Looking at her gorgeous floral creations, I knew her brand had to be exquisite and sophisticated, with a very personal and creative touch. My solution was to create an elegant but minimal magnolia illustration, outlined in gold, that can be used in patterns or as an icon. I also paired a custom-lettered font with an elegant serif font to make her logo and the rest of her brand as unique and classy as her stunning floral creations.
Anna’s colour palette was inspired by her southern home and lovely floral bouquets. From fresh peach to cozy navy and rich gold, this palette takes you straight to the South with its style and charm.