Caroline, owner of Pure + Lovely Photography, was on the verge of a major shift when she approached me to re-brand her wedding photography business. She was going through a name change and looking to move on from a more light and airy photography style to one that is moody and romantic, with an emphasis on deep connection. She wanted her new brand to attract brides who would resonate with her new style of photography.
Once her new market was established, along with the best look and feel to capture this photography style, I created a mood board with a colour palette, texture and design inspiration that captured the look perfectly. To add a very personal, romantic flair and make her brand stand out, I hand-painted a botanical and hand-lettered her name, Pure + Lovely, to use in her logo and branding.
Pairing these brand elements with her stunning photography made designing her website a breeze, and we love the results!